Localizing Your Marketing Tools in the Marketing 2.0 Era
If you work in a global marketing organization, you're probably often asked to localize your marketing assets. Often times I find that people think that localization is the same as translation and once...
View ArticleGet Your Game On! Evolution of Game Marketing at Cisco
Game development is no longer limited to the gaming industry. Games are increasingly becoming a marketing tool for corporations. Once a company develops a game, it will need to figure out how to market...
View ArticleA Friendly Union: Adding Social Media to Your Events
I've been getting quite a few questions on how to leverage social media for events and shows. Here are some general tips to help you get started. This list is not exhaustive so if you want to add more...
View ArticleFavorite Tidbits from the Ragan-Cisco Social Media Summit
Last week's Social Media Summit featured a variety of interesting speakers and topics. I wish I could have attended each presentation! While it was hard to pick only a few quotes, here are my favorite...
View ArticleNotes from the "Demand Generation in the Digital Age" Virtual Trade Show
Earlier today, BtoB Magazine hosted a virtual trade show on "Leading Edge: Demand Generation in the Digital Age". The event featured numerous speakers and a well-organized virtual trade show...
View ArticleBehind-the-Scenes at the 2010 Vancouver Olympics: NBC and Cisco Team Up to...
Recently I had the pleasure of working with Zoya Fallah, Social Media Marketing Manager at Cisco, on a case study that shows the partnership between NBC and Cisco at the 2010 Vancouver Olympics. Zoya,...
View ArticleFacebook Questions: A Gold Mine for BtoB Marketers?
Can the introduction of Facebook Questions become the catalyst for a shift toward more business engagements? From what I've seen, many still use Facebook primarily for personal reasons and it's been a...
View ArticleTen Intriguing Twitter Moments: From Funny to Bizarre
Unless you live under a rock, you'll admit that whether or not you are a fan, Twitter has a huge impact on how we communicate and share information today. Yesterday's news about the passing of 104-old...
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Just for Fun: Social Networking Site Logos That Look Like Yoga Poses
I'm sitting in yoga class and enjoying the benefits of the Cow Face pose. The person in front of me gets up and excuses herself from class for a few minutes. I can see myself in the mirror now and a...
View Article12 Tips to Get Noticed in Social Media: Let the World Know You're Out There
In early June, I posted a blog about how to add social media to your events. As a follow-on to that post, here are some tips on how to let the world know you're in social media. Seems easy, right? Even...
View ArticleExplore Social Bookmarking in 11 Questions and Answers
Social bookmarking is often considered the stepchild of social media. To a large extent, this is due to the fact that social bookmarking is not as flashy and hip as a game or a contest and many people...
View Article@petra1400 on #140Conf in 6 Points
I thought the 1-week anniversary of #140Conf in San Francisco was the perfect opportunity to follow up with some takeaways from the conference (that’s another way of saying I’m soooo late!). Being in...
View ArticleThe 9 Secrets of Success with Social Video
Not another term that starts with the word “social”, please! Hear me out. This is not your average video story: we created a video, put it on YouTube and bang, thousands of people have viewed it. This...
View ArticleContests: Nine Lessons Learned We'd Like to Share With You
A few months ago, I blogged about our evolution in game marketing. I looked at this question from the Service Provider Marketing's organization at Cisco, the pioneers of novelty marketing and...
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How Can Businesses Get Started with Tweet Chats? 8 Tips Based On Lessons Learned
Tweet chats are not new but they are still a relatively new phenomenon in the Business-to-Business (B2B) world. Why is that? Maybe it’s because a group tweet chat requires more effort to organize and...
View ArticleNever Stop Experimenting: Pushing the B2B Event Envelope with Geo-Location
CiscoLive 2010. Another year, another planning cycle. “How can we push the boundaries of last year’s show? How can we do something new? How can we increase traffic on the show floor?” were the...
View ArticleQuick Tips to Plan Your Social Media Engagement: 4P Framework
I tend to think in frameworks so whenever I can simplify or break things down into smaller pieces, I will do so. When I talk to people about social media and how to plan their engagement, I often ask...
View ArticleSocial Media Engagement: Integrating into Your Business
You have provided the necessary education to team members to help them get started, you have your objectives in place, you know what you’re going to measure, your staff understands your social media...
View ArticleNuggets from Altimeter’s Corporate Social Strategists Report
Earlier today, Jeremiah Owyang (@jowyang) published a report on the Career Path of the Corporate Social Media Strategist. Instead of summarizing his findings, in this blog post, I want to highlight...
View Article3 Social Media Practices That Make Me Itch
Last night I went to a fun get-together with other social media practitioners and of course, after talking about what we keep in the trunks of our cars and sharing pictures of some people’s cats – I...
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